- Review Chapter 19: Designing and Managing Integrated Marketing Communications
- Respond to the following prompt.
- Pick a brand and go to its website. Locate as many forms of communication as you can find. Using the principles from Chapter 19, conduct an informal communications audit.
- What did you notice?
- How consistent are the different communications? Provide specific examples.
- Pick a brand and go to its website. Locate as many forms of communication as you can find. Using the principles from Chapter 19, conduct an informal communications audit.
